Experience across
Zappos×Nike×Walmart×Fandom×Peacock
Featured Work
A collection of ecommerce experiences, campaign pages, and editorial storytelling—planned with purpose and built for real audiences.
Zappos Homepage Merchandising
A focused Nike destination within Zappos.
Weekly homepage updates shaped around product priorities, seasonal stories, and a clear path from inspiration to discovery.
My role
Content planning · Homepage curation · Weekly merchandising
02
.jpeg)
.jpeg)
Walmart × PeacockCampaign Splash Page
World Cup excitement meets member value.
An entertainment feature balancing fandom fluency, an energetic editorial voice, and a persuasive point of view.
My role
Research · Editorial writing · Story development
06
.jpeg)
What I bring to the page
Strategy first.
Audience always.
.jpg)
Walmart × PeacockCampaign Splash Page
Good content doesn't just fill space. It gives people a reason to keep going.
Hi, I'm Samantha! I'm an e-commerce and marketing professional with over a decade of experience creating engaging online shopping experiences through strategic content, site merchandising, and data-driven decision making. I love partnering with cross-functional teams to solve problems, improve the customer journey, and turn insights into meaningful results. With a background in journalism, I bring a storyteller's perspective to every project, combining creativity with analytics to create experiences that connect with customers and drive business growth. Thanks for stopping by, I’d love the opportunity to work together.
THE CLARAVIDA APPROACH
Visionary thinking.
Operational
discipline.
See the whole picture
We begin with the market, the organization, and the people who will make the strategy real.
01
Define the critical path
We identify the choices and priorities that create focus, differentiation, and measurable value.
02
Align strategy with action
We connect the corporate narrative, financial goals, and everyday operations into one coherent system.
03
Capabilities
How I can help
From first brief to final publish, I bring structure to the process and clarity to the message.
Digital Content Strategy
Content systems, campaign narratives, and customer journeys built around real business goals.
Ecommerce Storytelling
Editorial merchandising and page experiences that turn browsing into confident discovery.
Writing & Editing
Clear, audience-aware copy with the right voice—from brand content to long-form editorial.